After nearly being drowned in a baby napping scandal Davido has managed to turn things around beautifully.
Towards the end of 2015 Davido was caught in a serious baby abduction story between him and his baby mama Sophie Momodu.
It was alleged that the pop sensation planned to take his baby daughter Imade Adeleke to America without the consent of her mother, Sophie.
When Sophie’s uncle Dele Momodu shared photos of Davido at the airport allegedly trying to take Imade aboard things went bad for the pop star. In the following couple of weeks Davido and the Momodu made accusations and counter accusations. The situation became ugly.
This was definitely not the way Davido wanted to usher in the New Year. A few people felt he was to blame for the tug of war between him and his baby mama. He got a lot of bad press during this period. With his sophomore album shelved without a concrete release date in sight Davido’s career looked kind of rocky amidst the controversy.
4 months later Davido’s career has turned for the good. Without a hit single he (and his arch rival now bestie Wizkid) have held down the first 4 months of 2016.
The first turnaround came in the aspect of his music career. On January 21, 2016 Davido inked a deal with American record label Sony Music Global. It was good news for the star who has been hinting that a foreign record label was on his heels.
When he teased the news a few months before people snickered and doubted him. “TO ALL THOSE THAT DOUBTED ME!! ITS A DONE DEAL! 1ST AFRICAN ARTIST TO SIGN A GLOBAL RECORD DEAL !! MY STORY IS JUST STARTING!! MY MOTHER IS SMILING IN HEAVEN RIGHT NOW!! SONY MUSIC ENTERTAINMENT !! OWO TI WOLE @sonymusicglobal” Davido said when the deal was announced.
Things went from good to better when Fader Magazine released their first ever ‘Global Issue’ with Davido on the cover. The pop star went from villain to national hero who was taking Nigerian music into North America.
With that momentum Davido has made other moves that has thrown a positive light on him and his career. He has made up with his arch rival Wizkid. Davido and Wizkid have been on-and-off friends/enemies in 2012 but lately the pair have bonded and now have a bromance.
Linda Ikeji (who Davido has no love for) reported that Wizkid had been given a quit notice to leave the mansion he rented in Lekki. This news pissed Wizzy and he took several shots at the blogger.
During this period Davido and Wizkid were in Congo for a gig and the two bonded over their mutual enemy. That was how Omo Baba Olowo squashed his beef with Star Boy which many people have wanted him and Wizkid to do a while ago.
Davido was also smart enough to know the artistes under his label HKN Music have been mediocre. Shout out to Danagog, B-Red and Sina Rambo but they aren’t exactly hit artistes. After restructuring his label Davido has signed two artistes that show potential- Dremo and Mayorkun.
Capping it all up, Davido revealed yesterday (Tuesday, April 30, 2016) that he had signed a 2-year endorsement deal with Pepsi. “NEW DEAL ALERT!!! MY NEW PEPSI DEAL SWEETER THAN !!! 2 YEARS WITH THE BEST !! THANK YOU LORD FOR YOUR CONTINUOUS BLESSINGS!!! @pepsi_naija !!!” the excited singer announced on his Instagram account.
While Davido is currently on a new wave it all hasn’t been rosy for him. Yesterday he was sort of entangled in a new S3x scandal with his former girlfriend.
Also, Davido has taken new shots at Chief Dele Momodu on a new song by Falz titled ‘Bad, Baddo, Baddest’ featuring Olamide. Boys will be boys I guess but within the last few months Davido has turned things around. We hope he continues to maintain this fine run throughout the year.